The Google Farmer/Panda update a couple of weeks ago aimed to remove “content farm” or low-quality content websites from search results, but it obviously had a major effect on tons of websites across all niches. Many good and high-quality websites lost their traffic, while some “content farm” websites actually gained more traffic from search engines. This blog felt the impact as well.
From the latest news from Google at SMX West, you can read it here and here. One summarized point: “Evaluate your website for poor-quality pages (not useful, poorly written, non-unique, or thin) and remove them“.
So instead of removing your low-quality content, you can add a noindex and nofollow meta tag instead, so that content won’t be indexed by search engines. I have created a simple WordPress plugin to easily add noindex and nofollow tags to your posts and pages.
Usage instructions:
- Download the plugin and install it to your WordPress blog.
- You will now have the Easy Noindex Nofollow option in your post meta.
- Just check the option if you want your post to be noindexed and nofollowed.
