August 7, 2010 by Ivan Kristianto
The Soaring Popularity of Internet Search Marketing
Search engine placement is very important if you want to make your website popular. It’s all about taking your website on the top of the search engine search. Since there is already a lot of competition online, thus you need to take measures that will help you to get ahead of the competition.
If you are planning to start an online business, then this becomes even more important. The search engine placement marketing can make you more money. Millions and millions of people buy goods online everyday. Generally, they surf the search engine like Google or Yahoo to know about the products or online stores.
Getting the keywords right!
No matter whether you create a website or write an article you have to do proper research when it comes to keywords. If you choose generic keywords then there are very less chances of your website becoming a hit, as you will find that there are thousands of similar website already. However, if you combine keywords then you will notice less competition in this field. However, its not that you can take any keywords, make sure you work the combination as well. It is important that you go for only those keywords that are relevant to your niche or business.
Ideally, the keyword should not be more than 4% as then they are considered as spam. If they are less than 1% then they won’t come in the search of Google or Yahoo. Thus, you have to work out the density of keywords in your content.
SEO and PPC
SEO and PPC are two popular options when it comes to internet search marketing. PPC has the potential of taking your website on the top of the search rankings by biding over the keywords that are related to your website. Organic search is also a popular option but it is somewhat difficult than PPC.
The greatest benefit that a PPC campaign can bring is that these give almost instantaneous result. You will almost instantaneously get visitors on your website, which implies instant sales.
The potential of power of intent search marketing cannot be underrated these days. No matter whether you are a housewife, mega corporate or online maverick, search marketing is something that you all must be using. With ease of use and wide acceptability, billions of people worldwide are using internet to search for the solution for their problems.
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